Pink Jammie Doughnut

What is it?

Jam-filled yeast doughnut finished with a smooth pink fondant glaze instead of sugar. Inside, the jam gives the centre its soft, sticky bite, while the icing sets into a thin shell over the top. Compared with Greggs’ plain Jam Doughnut, this version swaps the sugared exterior for that fondant layer, so the texture shifts from dry and granular to slick and faintly chewy. It’s sold as a single bakery item, usually eaten as-is, though it’s built on the same simple doughnut dough and fruit filling.