Haddock Fish Fingers

What is it?

100% haddock fillet in a breadcrumb coating, shaped into finger-sized portions and sold frozen. These are cooked from frozen in the oven, grill, or air fryer, then served hot and crisp. Compared with Birds Eye’s cod fish fingers, they use haddock instead, which has a slightly sweeter, firmer flavour. The breadcrumb layer gives a dry, even finish rather than a batter-style shell, and the fish is meant to flake once cooked through. They sit in the same freezer-line territory as other Birds Eye fish fingers, just with haddock doing the work instead of cod.