

Birthday cake flavour runs through this low-fat ice cream, which comes in a frozen dessert format rather than a cake or loaf. It’s built around milk and cream with added sugars, flavouring, and the usual stabilisers that help keep it scoopable straight from the freezer. Compared with richer M&S ice creams, the fat content is trimmed back, so the texture will likely be a little less dense. It’s meant to be eaten after a short thaw from frozen, with the birthday cake note doing the work instead of any actual sponge or icing.

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