

Popcorn-flavoured ice cream comes in a frozen dessert format, with that familiar sweet-savoury popcorn note folded into a smooth, scoopable base. M&S keeps the focus on the flavour rather than add-ins, so it sits somewhere between a standard vanilla-style ice cream and the more dessert-like tubs in the freezer aisle. Served straight from the freezer, it’s meant to be scooped and eaten as is, or paired with other pudding extras if you want to build it out. Compared with other M&S frozen desserts, it leans on a single clear flavour idea rather than layers, swirls, or chunks.

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