Masala Fries

What is it?

Potato fries coated in masala seasoning, with warm spices layered over a plain chip base. Sold frozen and cooked from frozen in the oven or air fryer, the seasoning sits on the surface rather than soaking in, so you get a spiced, flavourful shell over softer potato underneath. The masala mix typically includes cumin, coriander, turmeric, and chilli, which gives each fry a golden colour and a noticeable warmth without too much heat. In the frozen range, these sit closer to seasoned side dishes than to plain, unseasoned chips. They work well alongside curries, grilled meats, or as a spiced alternative to regular chips when you want something with more character.