

Dairy ice cream flavoured with cinnamon bun, usually sold with a cinnamon swirl running through it. It’s a frozen dessert rather than a baked bun, so the texture is creamy and scoopable, with spice and sweetness carrying the flavour instead of dough. In Waitrose’s ice cream range, it sits alongside other flavoured tubs rather than plain vanilla or fruit styles. Expect a soft dairy base, cinnamon seasoning, and a swirled ribbon through the centre. Served straight from the freezer, it’s meant to be scooped into bowls or cones.

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