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Dairy Milk arrived in 1905 and the name was the whole pitch: more milk than the milk chocolate anyone else was selling at the time. The glass and a half image that followed it around for a century came from that, and it's the reason the bar tastes the way it does, sweeter and softer than a Continental milk chocolate with the same cocoa figure. Milk is also why it behaves differently. Milk solids interrupt the cocoa butter crystals, so the bar is softer at room temperature and melts sooner in the mouth than a dark chocolate would. Everything else Cadbury makes is a variation on this. The bubbles in Wispa, the folds in Twirl, the fruit and nuts, the biscuit bases: they all start from the same chocolate. 280g.