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Flake came out of a factory accident. Excess chocolate running off the moulding machines cooled into thin folded ribbons, and someone noticed the ribbons ate better than the bars. It's still made that way. Chocolate is laid down in a stream that folds over itself as it sets, which builds a bar with no internal structure to speak of, and that's why it collapses at a touch instead of breaking. The mess is a genuine design consequence rather than a flaw. There's no coating to hold the folds together, so the bar sheds as soon as it's handled, which is also why it's sold in a paper sleeve instead of a sealed wrapper.