Cadbury · Snacks
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Wispa is Dairy Milk with the air whipped into it before it sets. The bubbles change the eating completely: an aerated bar collapses under the tooth instead of snapping, and it melts faster because there's more surface area for the same weight of chocolate. It launched in 1981, was withdrawn in 2003 and came back in 2007 after a campaign to bring it back, which is a rarer thing in confectionery than the retellings suggest. The texture is also why the bar feels bigger than it is. Aeration adds volume without adding chocolate, so a Wispa occupies more space in the hand than a solid bar of the same weight.
