Original

What is it?

Ring-shaped potato crisps with a light salted seasoning, these come in the classic format that's easy to stack on your fingers or eat by the handful. Made from potato and vegetable oil, they're fried rather than baked, so the texture leans crisp and airy with a clean snap. No extra flavouring beyond salt sits at the plainest end of the line-up. Compared with the more heavily seasoned versions, it gives you the basic potato note and the familiar ring shape that the brand has built everything else around. It's a starting point rather than a destination, and the simplicity is what keeps people coming back.