

Ridge-cut potato crisps carry a grilled cheese seasoning built around cheese, butter and toasted bread notes. The crunch comes from McCoy’s thick-cut base, which gives the seasoning plenty of surface to cling to. You get a warm, savoury flavour that leans toward melted cheese on toast, with a little browned edge character rather than sharp cheddar. It sits in McCoy’s Epic Eats sub-range, alongside other flavour-led snacks built around familiar meal ideas. Compared with the brand’s standard ridged crisps, these are more about a specific sandwich-style flavour than salt-and-vinegar or cheese-and-onion territory.

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