

Thick ridge-cut potato crisps carry a steak seasoning built around chargrilled, smoky notes and a savoury beefy finish. The ridges give more surface for the powder to cling to, so each crisp has a heavier coating than a flat-cut chip would. In McCoy's range, this is the best-known flavour and one of the bolder ones, sitting alongside lighter seasonings like Salted and Salt & Vinegar. It’s sold in the usual crisp bag format, ready to eat straight from the packet.

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