Paprika

What is it?

Warm, smoky seasoning coats McCoy's thick ridge-cut crisp, where the ridges catch more of the reddish-orange powder than a flat cut would. A sturdy, crunchy base sits underneath, with a savoury potato flavour backing the spice. Compared with thinner crisps in the same seasoning, this one leans into a fuller coating and a slightly heftier bite. It sits in McCoy's core range of ridge-cut snacks, alongside other bold-flavoured varieties, and is sold as a bagged crisp for straight snacking. Each groove traps seasoning differently, so some bites land more intensely than others, which keeps the eating experience from feeling one-note across the whole bag.