Roast Beef

What is it?

Monster-claw-shaped baked corn snacks come coated in a savoury, beefy seasoning. Light and airy, they're made from corn and baked rather than fried, so the texture is puffy with a sharp crunch and a quick melt on the tongue. Sitting in the classic range alongside the pickled onion variant, the familiar claw shape does as much work as the flavouring. Sold as a snack rather than a crisp, it comes in bags meant for eating straight from the packet. Seasoning here is more stock-like than meaty, with yeast extract and onion doing most of the heavy lifting in the flavour blend.