Paprika

What is it?

Stacked in the familiar tall tube, these crisps are made from potato flakes pressed into uniform curved slices and seasoned with warm spices. Seasoning brings smoky notes with a little sweetness and a mild peppery finish, so each crisp comes out orange-red rather than pale gold. Within the UK range, this sits among the more gently flavoured options, closer to original than to the hotter or more heavily spiced lines. Texture is dry, crisp and even from top to bottom, with the same engineered snap used across all varieties. It's a steady, warm-spice flavour that doesn't push too hard in any direction.