Beefy

What is it?

Crinkle-cut crisps carry a dark, savoury beef seasoning that settles into every ridge. Beef stock, onion, and yeast extract drive the flavour, so each crunch starts salty and finishes with a meaty, umami note. Seabrook's crinkled shape gives the coating more surface to cling to than a flat crisp, which is part of the point here. Compared with Canadian Ham in the same range, these sit in the beefier, less sweet end of the lineup. They're a proper Northern English crisp, sold in multipacks and grab bags, with the kind of bold, beefy seasoning that stains your fingers and lingers on the palate after the bag is done.