Salt & Vinegar

What is it?

Square potato crisps carry a sharp salt and vinegar seasoning across their flat faces, so the flavour sits evenly from edge to edge. Each piece is rigid and crunchy, with a dense bite that’s a bit more substantial than a standard crisp. Squares’ format is what sets these apart from the brand’s other snacks. The square shape keeps the seasoning concentrated on a broad surface, and the clean snap gives way quickly to the tangy coating. In the UK lineup, this sits alongside other familiar flavours, but the seasoning profile here is the straightforward salt-and-vinegar one.