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Salted caramel depends entirely on where the salt lands. Blended evenly through a base it reads as faintly savoury and not much else, where concentrated in a sauce it arrives in bursts, which is what the flavour is supposed to do. Here it's a swirl through a caramel base, so the caramel is present twice and the salt is concentrated in the ribbon. It registers more on the finish than at the front of the bite, which is what keeps the tub from tipping into confectionery. It sits in Coles' Irresistible line alongside the vanilla bean and mocha tubs. Caramel is the most common flavour in this part of the freezer, so the swirl is doing the work of distinguishing it.