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Matcha in ice cream tends to land either too faint to taste or aggressively bitter. This tub sits at 0.9% matcha, enough for the grassy, slightly astringent note to come through against a cream base sitting at 31%. The white chocolate flakes are the counterweight. Matcha's bitterness wants sugar and fat rather than more dairy, and folding the chocolate in as flakes rather than a swirl keeps the two flavours distinct on the spoon instead of blending into one sweet note. The matcha is sourced from Nishio in Japan's Aichi prefecture, a region that has grown tea for centuries and is known specifically for stone-milled matcha. That's a real sourcing distinction rather than a flourish, though the powder is used at dessert strength here rather than ceremonial.