Irresistible Hokey Pokey Ice Cream

What is it?

Honeycomb toffee pieces ranging from fine shards to bigger chunks run through a 1-litre tub of vanilla ice cream. The honeycomb starts out crunchy, then softens as it sits on the tongue, while the vanilla base stays smooth and fairly plain. No artificial colours or flavours are listed. Hokey pokey sits in the Australasian corner of the ice cream aisle, and Sara Lee's version is part of a premium tub range. Compared with other tubs in the lineup, it keeps the flavour structure simple: vanilla first, honeycomb through the middle, no extra sauces or swirls.