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Cookies and cream became a standard flavour surprisingly recently, and it works on contrast rather than on any single ingredient: dark biscuit against pale ice cream, dry crumb against a smooth base. The pieces are scattered through the tub rather than concentrated in a layer, so biscuit turns up across the whole scoop. Crushed rather than whole is the practical choice, since a whole biscuit would freeze hard enough to be unpleasant where crumb softens on the tongue. The vanilla underneath stays plain. With cocoa already in the biscuit, a flavoured base would blur the contrast the flavour depends on. Sold in the Blue Ribbon family tub format.