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The tub version, and the furthest the brand has taken the format from its origin. Toffee and vanilla ice cream with biscuit crumbs mixed through it rather than coating the outside. That relocation is the whole difference. On the stick the crumb is the first thing bitten into and a chocolate shell separates it from the ice cream, where in a tub it sits in the ice cream from the start and softens against it rather than staying dry. What's lost is the shell, since there's no way to keep a chocolate coating in a scoopable format. What's gained is crumb in every spoonful rather than only at the edges.