Chips

What is it?

Fried potato chips meet a cumin-forward seasoning blend here, giving these chips a smoky, lightly spicy finish. They're cut in the familiar hot chip style, then tossed after frying, so the seasoning sits on the surface rather than running through the potato. Compared with plain salted chips in fast food, Zambrero's version leans into a Mexican-inspired profile. They show up as a side for burritos and bowls, though they also work with the chain's salsas and dips. Eaten fresh, the seasoning clings well enough that you taste cumin and paprika on each piece, but as they cool the spices concentrate and the chips lose their initial crispness fairly quickly.