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The hole is the product. Cheezels are extruded into rings with a gap wide enough for a finger, and wearing them on a finger has been part of eating them for decades. They're baked rather than fried, then coated in cheese powder afterwards, which gives the light, airy texture that dissolves rather than crunches. An extruded corn snack puffs as it leaves the die, so a ring is mostly air by volume. That structure is why the coating matters so much here. There's very little substance underneath it, so the cheese is most of what actually gets tasted. Sold as a 125g box, which is unusual in an aisle running almost entirely on bags.