Crinkle Cut Original Potato Chips

What is it?

Crinkle-cut potato chips in a salty seasoning, sold under Coles’ house brand in the big blue bag. The cut gives each chip a ridged surface, so you get more crunch than with a flat chip, and the texture holds up well in dips. Compared with other chips in Coles’ lineup, this is the plain original version, with no extra seasoning or flavouring. It sits in the same space as Smith’s Original and other supermarket crinkle cuts: sliced potatoes, fried, salted, and packed for snacking.