Baked Sea Salt

What is it?

Potato slices are double-baked here, not fried, so the texture runs lighter and a bit more brittle than standard chips. Sea salt is the only seasoning, keeping the flavour straightforward and close to the potato itself. At 50% less fat than regular Smith’s chips, they sit in the baked end of the brand’s snack range, alongside other lighter lines. Compared with fried potato chips, these have a drier crunch and a more toasted finish. The format is familiar, but the cooking method shifts the result quite a bit.