Crinkle Cut BBQ

What is it?

Crinkle-cut potato chips coated in a barbecue seasoning built around tomato, sugar and spice. The crinkles give each chip a bit more surface for the powder to cling to, so the seasoning sits in the grooves as well as on the ridges. Compared with other Smith's flavours, this one leans sweeter and less savoury, with a familiar BBQ profile that sits somewhere between smoky sauce and tomato sweetness. Sold as a snack chip rather than a kettle-cooked style, it’s the plain old crinkle cut format with a brownish seasoning dust that’s been part of the brand’s lineup for years.