Smith's · Snacks
Crinkle-cut chips carry Smith's chicken seasoning, built around savoury herbs, salt, yeast extract and stock-style notes. The ridges give more surface area for the powder to cling to, so each chip has a stronger hit of seasoning than a flat potato chip usually does. Compared with other flavours in Smith's range, chicken sits in that old-school Australian lane, alongside salt and vinegar or barbecue. It doesn't taste like chicken meat so much as the savoury, roast-chook idea that chip seasoning has leaned on for decades.
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