Double Crunch Original

What is it?

Extra-thick potato chips with a heavily ridged surface and a straightforward salt seasoning, these are cut and fried for a harder snap than Smith’s standard flat chips. The shape gives each chip more surface area, so the crunch goes on longer and the seasoning sticks in the creases. Compared with the rest of the Smith’s range, Double Crunch sits on the sturdier end of the texture scale. It’s a plain potato chip format, not a flavoured variety, and it’s built around thickness rather than seasoning.