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A push up rather than a stick, which changes how it's eaten more than what is in it. The tube keeps the melt contained. A stick lolly drips as soon as it starts to go, where a push up sits in its own sleeve and is pushed up from the bottom as it's eaten, which is why the format is aimed at children and outdoor eating. It also freezes differently. A narrow column of ice has less surface area exposed than a flat lolly, so it holds longer in the hand before softening. Cola is the standard flavour for the shape, sitting alongside orange in the Gianni's range.