
Soft scoop Neapolitan ice cream in a two litre tub, three flavours side by side.
British dessert has quietly become an own-label contest. M&S and Waitrose hold most of the freezer between them, running Cornish clotted cream, Madagascan vanilla and Colombian coffee through ranges that would once have carried a manufacturer's name. Aunt Bessie's and Charlie Bigham's cover the hot pudding end, from sticky toffee to bread and butter. The votes sort out which of them earns the shelf space.
273 products

Soft scoop Neapolitan ice cream in a two litre tub, three flavours side by side.

Vanilla ice cream under a thick Belgian chocolate shell, on a stick.

Pineapple ice lollies made with fruit juice, twelve to a pack.

Chocolate ice cream between two double chocolate chip cookies, four to a pack.

Cinnamon bun flavoured dairy ice cream.

Vanilla ice cream with a British blackcurrant ripple.

Ice cream sticks dipped twice, in salted hazelnut sauce and white chocolate with hazelnut pieces.

8 mini chocolate-dipped ice cream sticks.

Dark Belgian chocolate ice cream with sour cherry.

White chocolate shell with dark biscuit pieces set into it, on a stick.

Ice cream built on dulce de leche, the caramel made by cooking milk and sugar down together.

Vanilla ice cream made with Madagascan vanilla, in a 480ml Finest tub.

Coffee and chocolate flavoured ice cream.

Fruit ice around a dairy ice cream centre, six to a pack.

Vanilla non-dairy ice cream with brownie pieces and a raspberry swirl, badged vegan.

Cherryade, blue raspberry and cola flavoured ice lollies, six to a pack.

Soft scoop vanilla ice cream in a rectangular tub, scoopable from frozen.

Twisted strawberry and vanilla ice lollies with a bubble gum stick.

Raspberry macarons filled with ice cream.

Salted butterscotch flavoured dairy ice cream.