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The everyday vanilla in Gianni's range, sold in the wide 900ml oval tub rather than the round pots the flavoured lines use. That shape isn't incidental. An oval tub with a large surface area is easier to scoop across than a deep round one, which is why the format survives for the flavours people buy to serve alongside something else rather than to eat on their own. Vanilla in this position has a specific job. It has to be sweet and mild enough not to argue with apple pie or crumble, which is a different brief to a vanilla meant to be tasted by itself. There's nothing folded through it and no ripple, so the base is doing all of the work.