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Milk lollies sit between an ice lolly and an ice cream, made with fresh milk rather than cream or juice, which gives something softer than a water ice and lighter than a dairy ice cream. The category is aimed squarely at children. The box carries three flavours: plain milk, strawberry and chocolate. Without much fat or sugar behind them the flavours are deliberately faint, closer to cold sweetened milk than to anything assertive. Eight to a pack in pastel colours, the format has barely changed in decades. The flavours sit at the gentle end of what Gianni's makes. Eight to a pack, and the format has barely changed in decades.