Tesco · Desserts
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Soft scoop is a British category, and the two litre tub is where it lives. It's built to stay yielding at freezer temperature, using more air and a softer fat blend than a dairy ice cream that sets hard. The pack says vanilla flavour rather than vanilla, which is a meaningful distinction in UK labelling: flavour means the taste comes from flavouring rather than from vanilla extract or beans. That's the trade this end of the freezer makes. What it's for shapes it. This is ice cream to serve with something else, and a vanilla in that role has to stay out of the way of the crumble or the pie it's sitting next to.
