Häagen-Dazs · Desserts
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The butter is on the pecans, not in the base. That's the distinction the name blurs: the ice cream is sweet cream, and everything the flavor is named for happens to the nuts before they go in. Roasting pecans in butter browns the milk solids in it, and that browning is what separates butter pecan from an ice cream that simply has pecans in it. Salt usually comes with it, which is why this is one of the few sweet flavors where a savory edge is expected rather than tolerated. It sells in volumes that surprise people outside the country, and it has done for decades.
