Puffs

What is it?

Soft, airy corn puffs coated in Cheetos cheese seasoning, these snacks are built on the same basic flavor profile as Cheetos Crunchy, but the texture is different. Instead of a hard snap, the puff compresses easily and then melts away, leaving a more even layer of seasoning through the interior. Pieces are larger and less dense than the brand’s crunchy curls, with that light, pillowy structure you get from puffed corn snacks. Available in standard and party-size bags, they’re sold as a simple bagged snack rather than a baked or extruded chip.