Doritos · Snacks
Sold in a blacked-out bag with only a code name, these tortilla chips were part of Doritos' mystery-line experiment. Seasoning was later revealed as a cheeseburger profile, built around grilled beef, American cheese, ketchup, mustard, pickles, and onion. Like other Doritos chips, they're corn tortillas fried until crisp, then coated in a dry seasoning blend. What set this release apart was the packaging, which withheld the flavor name and turned the reveal into part of the product itself. Consumers were invited to guess the flavor online, making the chip as much a marketing experiment as a snack. It was a limited run that didn't return to shelves after the promotion ended.
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