Barbecue

What is it?

Thin-cut potato chips from Herr's, coated in a classic smoky-sweet seasoning built on tomato, molasses, mild smoke, and a little vinegar. Chips are crisp and light, so the coating sits clearly on the surface without burying the potato underneath. Compared with some bolder options in the brand's lineup, these lean more traditional, with a steady balance of sweet, tangy, and smoky flavors rather than extreme heat or novelty spice. It's a familiar format, just a thin chip carrying a straightforward BBQ dusting from bag to bite.