

Ridged potato chips coated with steak seasoning and a chargrilled note, built around a savory profile rather than the usual barbecue sweetness. The ripple cut gives the seasoning more surface to cling to, so each chip carries black pepper, garlic, and smoky meat-like flavors in a dry, even layer. Herr's has done plenty of bold chip flavors, but this one sits closer to a steak rub than to a sweet BBQ chip. It comes in a standard bagged snack format, ready to eat straight from the package, with the ridges doing most of the work.

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