

A seasoned potato chip from Lay’s, this flavor first won the 2017 Do Us a Flavor contest and later returned in a Lionel Messi tie-in. The seasoning leans into taco fillings, with cumin, chili powder, beefy notes, and a light cheese edge. Crunch comes from the standard ridged chip base, while the flavoring tries to suggest both a taco shell and the meat inside. It sits in Lay’s flavor lineup as one of the brand’s more specific, food-like chip experiments, alongside other limited-edition contest entries.

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