Kettle Cooked Wasabi Ginger

What is it?

A kettle-cooked potato chip from Lay’s, seasoned with wasabi and ginger, brings a sharp, green heat alongside a warmer, slightly sweet spice. The thick, irregular chips are fried until crunchy, so they hold up to the heavier seasoning better than a standard thin chip. It was the 2014 Do Us a Flavor winner, part of Lay’s limited flavor series built around crowd-submitted ideas. Compared with the brand’s plain kettle-cooked chips, this version leans more aromatic and pungent, with the ginger softening the wasabi’s bite.