Paprika

What is it?

A 165-gram canister of stacked potato crisps, seasoned with sweet Hungarian pepper powder, tomato powder, onion powder, and other spices. Chips have the usual saddle shape and dry, even coating, with a warm red-orange seasoning that leans lightly sweet and a little smoky rather than hot. Compared with other flavors in the lineup, this one stays more restrained, with a cleaner spice profile and less salt-forward intensity. It's a European-style seasoning that's been common in many markets outside the U.S., where it's less familiar than sour cream, barbecue, or plain salted varieties.