Double Crunch Salt & Vinegar

What is it?

Kettle-cooked ridged potato chips meet a salt and vinegar seasoning here, with a thicker crunch than a standard flat chip. Ridges hold onto more seasoning, so some bites land sharper and more acidic than others. Compared with the rest of Ruffles' lineup, this Double Crunch version uses a sturdier, thicker cut that holds up longer in the mouth. You're getting potatoes, oil, salt, vinegar seasoning, and the brand's ridged shape in a snack built for a louder crunch. Kettle cooking also adds a toasted potato note underneath the sharp vinegar coating, which rounds out the overall flavor profile.