Double Crunch Zesty Cheddar

What is it?

Kettle-cooked ridged potato chips form the base here, with a denser crunch than standard Ruffles and enough surface texture to hold onto seasoning. Coating leans sharp cheddar, plus garlic, buttermilk, onion, and a little pepper heat, so the flavor reads more savory and more assertive than plain cheddar chips. Within the Ruffles Double Crunch line, this is the cheese-focused option, paired with the same extra-crunchy format as other varieties. Kettle cooking also brings a toasted potato note underneath the seasoning, which changes how the cheddar comes across from chip to chip. It's bold enough to eat on its own without dip.