Original

What is it?

Deep ridges and a simple salt finish define these classic potato chips. They’re cut thicker than flat chips, which gives them a firm crunch and more room for dip to settle into the grooves. The ingredient list stays basic, with potatoes, vegetable oil, and salt doing most of the work. Within the Ruffles lineup, these are the plain baseline chip, compared with seasoned versions like sour cream and onion or cheddar. You’ll find them in bags ranging from single-serve snacks to larger party sizes, and they’re usually sold as a companion to dips rather than as a flavored chip on their own.