Salt & Vinegar

What is it?

Thick-ridged potato chips are built for holding on to seasoning, and here that means a sharp salt-and-vinegar coating that settles into every groove. Each chip is sturdier than a flat potato chip, with a denser crunch and a bigger surface area for the tangy powder to cling to. Ruffles’ ridged format is the same one used across the brand’s lineup, but here the texture does a lot of work with a flavor that’s more piercing than smoky or savory. You get fried potato, salt, vinegar, and not much else.