Simply Sea Salted

What is it?

Ridged potato chips made with just potatoes, sunflower oil, and sea salt. That short ingredient list gives them a straightforward potato flavor, with the usual Ruffles ridges intact for scooping and dipping. Sunflower oil changes the fry note a bit compared with the standard Original, and the sea salt reads a little softer than table salt. Compared with other Ruffles chips, this one fits the Simply line, which removes artificial flavors and preservatives across the brand. It keeps the same familiar crinkled shape and snack-chip format, just with fewer ingredients on the label.