

Ridged potato chips coated in a dry-rub barbecue seasoning use the classic Ruffles shape to hold onto the powdery blend. Smoke, paprika, brown sugar, and a little vinegar show up in the seasoning, which stays dry rather than glossy. Compared with saucier barbecue chips, the flavor reads more like a spice rub than a sticky glaze. Within the Ruffles lineup, it sits alongside other seasoned chips that lean on ridges to carry bold coatings. Each bite starts with a sweet smokiness and finishes with a mild vinegar tang, keeping the flavor steady across the bag without trending too hot or too sweet.

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