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Brown sugar, molasses, mesquite smoke, and cayenne season these thick ridged potato chips from Ruffles. Grooves hold onto the powder well, so each bite carries a mix of sweet, smoky, and slowly building heat. Tomato powder adds a little acidity, while onion and garlic round out the savory side. Like other chips in the Ruffles lineup, these are fried potato chips with a deep ridge and sturdy crunch. Barbecue flavor leans toward a sweet smoke profile rather than a sharp vinegar bite, and the seasoning sits in a dry coating instead of a saucy glaze.