Barbeque

What is it?

Thin-cut potato chips coated in a classic barbecue seasoning, these are built around sweet, smoky, and tangy notes with a tomato and molasses base plus a little vinegar snap. Because the chips are thin, the seasoning lands in a more direct way, and the crisp texture keeps the flavor moving quickly from bite to bite. Compared with other Utz chips, this sits closer to the familiar, old-school end of the barbecue spectrum than to any extra-bold riff. It’s the kind of snack that leans on a light chip, an even dusting of seasoning, and a straightforward flavor profile rather than a thick crunch or heavy spice.